Who is Gen X?
Gen Xers fall within the birth years of 1965–1976 and make up roughly 17% of the population. Independent and skeptical, they’ve existed in the shadow of Baby Boomers. As they move into their 30s and 40s, Gen Xers are establishing themselves as discerning consumers who are setting up households and starting families.
And who is Gen Y?
Born between 1977–1994, Gen Yers make up about 25% of the population. Idealistic, optimistic, and patriotic, they consume media in extremely fragmented ways. They represent the next big wave in our population.
What do they have in common?
Both groups grew up with recessions, single-parent households, cable TV, the Internet, and personal technology. As a result, they digest media differently than earlier generations. Communicating with them through traditional marketing channels is tricky. Connecting with them is a challenge. How do you open the door? As you are about to see, The Extraordinary has the power.
When it comes to Multimedia, not only do they get it, they get into it.