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Sunday, September 05, 2010                 Register

The Gen X and Gen Y

Who is Gen X? 
Gen Xers fall within the birth years of 1965–1976 and make up roughly 17% of the population. Independent and skeptical, they’ve existed in the shadow of Baby Boomers. As they move into their 30s and 40s, Gen Xers are establishing themselves as discerning consumers who are setting up households and starting families.

And who is Gen Y? 
Born between 1977–1994, Gen Yers make up about 25% of the population. Idealistic, optimistic, and patriotic, they consume media in extremely fragmented ways. They represent the next big wave in our population.

What do they have in common? 
Both groups grew up with recessions, single-parent households, cable TV, the Internet, and personal technology. As a result, they digest media differently than earlier generations. Communicating with them through traditional marketing channels is tricky. Connecting with them is a challenge. How do you open the door? As you are about to see, The Extraordinary has the power.

When it comes to Multimedia, not only do they get it, they get into it.

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SHOPPING FACTS

Print Audience

  • 65% of readers have made purchases in the past 3 months as a result of seeing a newspaper ad.
  • We can reach every household in the United States, Canada and Mexico.
  • More often read and look to advertising magazine, booklets, flyers, coupons or other forms of advertising.
  • Unlike newspapers and magazines reaching only their subscribers AdvertiseByTown reaches every home or by demographics.
  • Unlike newspapers and magazines AdvertiseByTown publications are mailed for free and racked publications are also free.

Print & Internet Audience

  • Readers and Browsers have purchased more than 20,000,000 gift cards in the past 12 months.
  • Readers and Browsers are willing to travel an average of 20 miles (each way) for an apparel  shopping trip.
  • Readers and Browsers are willing to travel an average of 35 miles (each way) for a good restaurant or try a new one with good credits.

USAbyTown .com or Your Virtual Town

Unlike the usual internet ways: Email, SPAM, false giveaways, etc....

  • USAbyTown.com and Your Virtual Town gather their browsers one at a time one town at a time.
  • Prizes and Giveaways are provided by local merchants and redeemed at local merchants.
  • AdvertiseByTown printed publications all point to the advertiser's place of business, web space, USAbyTown.com and Your Virtual Town.
  • USAbyTown Email Marketing offers Categorized Subscription Management, subscribers can manage what kinds email they wish to receive. 
  • A business may import their private email list and managed it from their account. Users can manage their accounts as well. 
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